Marketing – Matters of Grey
  1. Mobio INsider – It Pays To Be Social

    Mobio INsider is a social media platform that attempts to bridge the gap between fans and their favorite stars. A hybrid between Twitter and Quora with a little bit of Reddit mixed in, Mobio INsider stimulates questions and answers between influencers and their fans. Once a question is posed to an influencer, it can receive… Read More

  2. Twitter Analytics Available

    In the last week, Twitter silently made analytics available natively in accounts. The basic reporting tools are somewhat hidden, a bit basic, and frankly a far cry from anything substantial. However, a curious user or brand may find a little bit of benefit in reviewing this data. Here is how you find it: Step 1… Read More

More From Matters of Grey

What is User Experience (UX)?

I have been asked many times to describe or define User Experience, or what is commonly known as UX. While there are many definitions out there on the web, I haven’t found one yet that really resonated with me. So I figured I would take a few minutes share how I define UX. The terms... Read More

Second Chance Fear

With six successful seasons under its belt, it can easily be argued that AMC’s The Walking Dead is the Number One television show in America. It certainly is my favorite. If you’re reading this article, then TWD probably tugs fondly at your heart strings as it does mine. While nobody questions the ingredients that make... Read More

The Other Comic Con

In its sophomore event, the Heroes & Villains Fan Fest (HVFF) in San Jose scored a direct hit again in connecting television’s most popular shows with its fans. While it may not yet have a broad-based, universal, cult-like following as the San Diego-based Comic Con International (SDCC), HVFF appears destined to grow its market share... Read More