Instapocalypse.com is a website that streams instagram pictures that use the hashtag #apocalypse. Using that hashtag has become a fun trend for events such as blackouts, snow storms, heavy rains and anything that jestfully could mark the end of the world. Nearly everyone has become, in some form or another, a photo journalist, documenting such events with their smart phones and photo apps.
While some trends are annoying and others long ago jumped the shark (all of the Keep Calm Carry On variations), this is the perfect timing for the #apocalypse trend. As we approach December 21st, the end of the Mayan calendar and the “end of the world,” more and more people will be talking of the apocalypse and Instapocalypse wants to document their photos. Streaming the apocalypse as seen through the eyes of Instagram, Instapocalypse is meant to be a channel for viewing both the silly and the serious events around the world surrounding December 21st, 2012.
Instapocalypse was initially inspired by the hashtag #Instacane during Hurricane Sandy. Instapoclaypse.com Co-creator Savannah Peterson explains:
I was glued to the Instacane site during Hurricane Sandy. I wondered if the Mayan Apocalypse could generate that kind of content…who better to document it than 100 million iPhoneographers? Once the idea was born, we had to do it.
Is this the end of the world as we know it? If it is, Instapocalypse will be the place to watch it unfold.