The Art Of Color Coordination {Infograph}

As web design practices such as keyword-rich content and fast page-loads become increasingly more important, the art of color coordination in a web site’s design can be one of the most challenging skills to master. Knowing how the color wheel works and how colors coordinate with each other can keep you from creating unpleasing results in your site’s design.

The infograph released by KISSMetircs demystifies the relationships between colors and also explains useful combinations such as: primary, secondary, tertiary, and all the way through rectangular (tetradic) colors.

You may be asking yourself why all the muss when it comes to colors in a web site’s design? Consider this quote from the infograph:

Psychologists have suggested that color impression can account for 60% of the acceptance or rejection of a product or service…A bad color combination can have the same negative effects as poor copy and slow load times.

Now you can understand why the art of color theory or color coordination can have such a profound or disastrous effect on a web site’s design and message.

by KISSmetrics. Browse more Technology infographics.