In the last week, Twitter silently made analytics available natively in accounts. The basic reporting tools are somewhat hidden, a bit basic, and frankly a far cry from anything substantial. However, a curious user or brand may find a little bit of benefit in reviewing this data. Here is how you find it:
Go to your menu, and select “Twitter Ads.”
Sign in with your Twitter credentials. You do not need to have a separate Ads account.
Under the menu item Analytics, select Timeline Activity.
You will now see a month worth of data of top tweets, replies, and favorites.
Click on Followers under Analytics (see image #3 above), and you will see a breakdown of your followers interests, gender, and location.
Twitter has finally made a step in the right direction with reporting tools, but there is still a long way to go.